Senior PR Manager

Marketing & Communication · Freelance, Remote
Department Marketing & Communication
Employment Type Full-Time
Minimum Experience Experienced

Totême is looking for a Senior PR Manager to join the team in New York, London or Stockholm. As Senior PR Manager you will lead the PR team and be responsible for generating qualitative, relevant and impactful earned media coverage for Totême.


The role

  • Drive brand awareness, visibility and positioning in the international fashion and lifestyle marketplace with a strong focus on Totême’s key markets
  • Own the PR and brand ambassador strategy, guidelines and programs 
  • Ideate engaging story pitches and editorial content for the brand, collections and product submissions
  • Negotiate terms of features to influence how the brand is communicated and perceived
  • Manage PR events in line with the brand and marketing strategy
  • Follow up to secure the strongest possible coverage
  • Cultivate, build and maintain relationships with media, Stylists and ambassadors
  • Devise and execute world-class creative PR and brand ambassador collaborations
  • Lead the creation and development of tools, assets and press kits
  • Manage the PR and brand ambassador program budget
  • Produce PR and ambassador reporting in partnership with the PR team on a monthly and annual basis. Analyze and review results to identify key insights and improve the way Totême works within these fields
  • Responsible for crisis PR strategy in partnership with the Marketing Communications Director
  • Evaluate incoming PR opportunities on an ongoing basis
  • Lead, develop and motivate the PR team. Attract and recruit new team members as the company expands


Your profile 

  • >8 years of PR experience
  • Knowledge of the fashion and lifestyle media landscape
  • Knowledge of and existing relationships with VIPs, Editors and Stylists
  • Highly engaged in the fashion industry – culturally aware and up to date with current trends 
  • Experience working in a PR role within luxury fashion


About you

  • Solution-oriented and hands-on
  • A strong team player with a positive outlook
  • Self-motivated, responsible and confident
  • Innovation-led, happy to challenge current processes and explore new practices
  • Business and results-oriented with a growth mindset
  • Understand and embrace the Totême brand, culture and values
  • Fluent in English


This is a full time position based at Totême's Stockholm, London or New York office with an immediate start.

Thank You

Your application was submitted successfully.

  • Location
    Freelance, Remote
  • Department
    Marketing & Communication
  • Employment Type
  • Minimum Experience